![]() Great! You selected a video format, now it’s time to script your video experience.ĭepending on your selected video format and the platform you plan to publish it on (e.g., YouTube vs. Other popular formats: Personalized video email with your recipient name, tutorials, company explainer, brand video, event video, product tour video, 360 or VR video, AR video, brand documentary video, how-to video, branded animated video series, case study, etc. Learn more about how to start your live stream storytelling startegy.Ī recorded video where you review the Top X items that your audience will be most curious about in your industry. Popular formats: Ask Me Anything, interview, personal branding, X Tips in Y Days, Coaching, and much more. Interaction: Your audience will see you speaking in the video, but your audience could only use the chat to interact with you. The gist: With social media options you can intercept an audience at a given point in time. Private options: Zoom, Google Hangouts, or Skype. ![]() Live stream on social media: LinkedIn Live, FacebookLive, Instagram Live. In addition to the video formats, I have mentioned in the links above, there are new entrants you might want to consider: With a clear topic in mind, you want to cover in your video, it’s time to think about the specific video format you want to create. With a focal point in mind, you can then consult the 10 story types I outlined for initial inspiration. Research how your competitors are addressing this pain point and figure out a fresh angle. Now start brainstorming about a relevant story for a specific platform.īased on your audience research, figure out what is the most burning pain your prospects are facing in the context of your product. Brainstorm your story:Īt this point, you have a purpose for your video story and you have a ton of intel about your target audience, their likes, dislikes and what platform they typically hang around. It will emotionally move your audience into action only when it will reflect a total eclipse between your video story and your customer’s personal story. You see, your story is nothing but a mirror. The closest you’ll get to know your audience the more impactful your video story will be. Start by researching your target audience, so you have a clear buyer persona profile that captures the dynamics of their inner world. Now that you have an idea of who is your target audience, what do you really know about them? You can further break it down to X Marketing Qualified Leads (total addresses captured) and Y Sales Qualified Leads (strong leads out of the total). If you’re after leads, then your targets will be an X number of captured email addresses via a link from your video to a landing page. In this case, it will be your prospects or literally strangers at the top of your buyer’s journey. This business goal by its nature will also dictate the type of audience you’ll be targeting. For example, an awareness video will mean you would need to set targets for X views and Y engagement. Select your business goal, and then set success targets. Get awareness? Generate leads? Educate your customers? Inspire and excite your most fervent advocates? Each of these business goals will lend itself to a different type of video and different success metrics. Set a goal:įirst, ask yourself what are you trying to achieve? What’s the goal of your video? Having said that, this week, I figured it would be good to give you a high-level cheat sheet to add a bit of clarity, and also address new video types that crept into the mix. ![]() I have already covered Video Storytelling on my podcast and in part 1 and 2 blog posts. And 87% of all marketers use video as a marketing tool (Wyzowl). With 85% of all internet users in the United States watched online video content monthly on any of their devices (Statista). Video, these days is the lingua franca of visual storytelling. But maybe you have used it sporadically and still have questions, or you know you should get on the video bandwagon but confused with all the options. Video might be an already central piece in your marketing program and you’re seeing great results. How are you using video to tell compelling stories in your marketing strategy?
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